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            戶外濟南沖孔字獨特的影響力

            頁面更新時間:2015-09-18 10:54 來源:未知 作者:admin 點擊:
            戶外濟南沖孔字能傳遞社會和本地相關內容、服務及商業的強大新技術的上升,能夠在全天使這一快速成長的媒介具有獨特的影響力。跟隨它們的步伐并試圖理解什么是短暫的,什么將持久,這是一項艱巨的任務。對于這些服務,驅動意識和激活消費者具有同樣的挑戰性。要取得成功,他們首先要注意并觸發一個回應,沒有媒介可以像戶外濟南沖孔字能做到這樣。
             
            Outdoor Ji'nan punching word can pass the social and local related content, service and business of the powerful new technology, can be in the rapid growth of the whole angel has a unique influence on the media. It's a difficult task to follow their pace and try to understand what is short and what will last. For these services, the driver awareness and activation of consumers with the same challenge. To succeed, they must first pay attention to and trigger a response, no media can be like outdoor Ji'nan punching word can do this.
             
            基于位置的數字媒體是對多方面、基于活化進入市場的營銷努力的完美催化劑。這些現場展示的數字屏幕,是移動、社會和基于地點的服務所覬覦的。他們是告知消費者服務,告訴人們為什么他們關心他們可以做什么,然后獎勵他們如果他們參與其中的機制。
             
            Digital media based on location is the perfect catalyst for many aspects, based on the activation of marketing efforts to enter the market. These site display digital screens, mobile, social and service based on the desired location. They are informed of consumer services, telling people why they care what they can do, and then reward them if they are involved in the mechanism.
             
            在公共場所的連網數字屏幕可以整天地接觸消費者,不論他們在工作、購物還是生活。領先的基于位置的數字媒體公司都在日常生活中圍繞著難以達到的客戶群。例如,在RMG,我們專注于富裕的專業人才和旅游行程。我們在整個旅程體驗中專注于多觸點的數字媒體資產。人們看到我們的屏幕安裝在出租車和通勤鐵路平臺上。它們與飛行中飛機座椅背上的內容互動。此外,視頻顯示器在機場內的貴賓室和登機門處提供信息。
             
            Networked digital screens in public places all day can reach consumers, regardless of their work or life, shopping. Leading position based digital media companies are around the difficult customer base in everyday life. For example, in RMG, we focus on the rich professional talent and travel itinerary. We are in the entire journey to experience a number of contacts in the digital media assets. People see our screens installed on taxis and commuter rail platforms. They interact with the content on the back of the plane's seat. In addition, the video display provides information at the airport and at the gate.
             
            通過智能手機參與的消費者
             
            Consumers through smart phones
             
            智能移動設備是消費者活動的樞紐,戶外數字屏幕是驅動方案和品牌與消費者之間互動的機制。正如56iq微博大屏幕將手機發微博與大屏展開互動引入數字標牌領域一樣,越來越多的互動形式開始出現,尤其是借助智能手機的互動形式更能調動人們的參與熱情。
             
            Smart mobile devices are the hub of consumer activity, outdoor digital screen is the mechanism of interaction between the driver and the brand and consumer. Just as the 56iq micro Bo big screen will be mobile phone hair microblogging and large screen interactive introduction of digital signage field, more and more interactive forms, especially with the help of smart phones in the form of interactive can mobilize people's enthusiasm.
             
            智能手機正在快速成為像人們的錢包一樣珍貴并受保護,在幾年之內,他們很可能將取代許多人的錢包。這些都將是個人的銷售點設備,消費者可以隨時隨地使用、購買。
             
            Smart phones are quickly becoming as valuable and protected as people's wallets, in a few years, they are likely to replace many people's wallet. These will be personal point of sale of equipment, consumers can use anytime, anywhere, to buy.
             
            人們已經通過掃描二維碼獲取宣傳信息,如在手機上的服務或詳細產品。其成長迅速的背后是近場通信(NFC)技術的支持,這是的人們只需點擊自己的手機上的印刷標簽,并自動啟動和下載豐富的內容、優惠券和優惠服務,以及加入獎勵/忠誠度計劃,并支付商品和服務。
             
            People have access to information, such as a service or a product on a mobile phone, by scanning the two-dimensional code. Its rapid growth is behind the near field communications (NFC) technology support, which is the people just click on their phones on the printing labels, and automatically launch and download the rich content, coupons and offers services, as well as the addition of reward / loyalty program, and pay for goods and services.
             
            這種技術對宣傳品牌具有無限的可能性,可輕松地吸引和激活目標消費者。兩到三年內,這種趨勢將愈發顯現,未來將非常普遍且擁有巨大的影響力。
             
            This technology has unlimited possibilities for the promotion of the brand, which can easily attract and activate the target consumers. Two to three years, this trend will become increasingly apparent, the future will be very common and has a huge impact.
             
            重新想象的基于地點服務
             
            Re imagining the place based service
             
            還有很多關于基于地點服務(LBS)的新聞,但也有許多關于這些服務和能力以維持消費者持久興趣的問題。重新想象LBS如何在現場工作,并且解決重要但是被忽略的挑戰是必要的。
             
            There are also a lot of news about location-based services (LBS), but there are also many questions about these services and the ability to sustain consumer interest. Re imagining how LBS works in the field, and solving important but neglected challenges is essential.
             
            基于位置的數字標牌——激活、參與并鼓勵插件的數字標牌是現場營銷組合的重要組成部分。數字標牌使消費者沿路徑移動以通過技巧、服務和無形資產購買,就像社區的意義和通過社會流而來的樂趣。但是讓消費者成為現場信息的一部分是有風險的,源源不斷的利好信息很容易被未管制的負面或惡作劇的廣告而毀壞。
             
            Digital signage, based on the position, is an important part of the site marketing mix to activate, participate and encourage the plug-in. Digital signage makes consumers move along the path to buy, like the meaning of the community and through the flow of society through the techniques, services and intangible assets. But let consumers become a part of the site information is a risk, a steady stream of good information is easy to be controlled by the negative or mischievous advertising and damage.
             
            雙向交談
             
            Two-way conversation
             
            戶外濟南沖孔字 http://www.xubclan.com/ 一直采用的是內容的單向推送,未來內容的雙向傳輸將成為可能。
             
            Outdoor Ji'nan punching word has been used in the direction of the contents of the push, the future content of two-way transmission will become possible.
             
            品牌的整合營銷活動旨在將被動的媒體觀眾轉變為參與者,使他們與實時屏幕互動。通過大型屏幕的激活,人們可以使用智能手機玩游戲、傳圖片并參與測驗和投票。獎勵人們即時獎品、優惠券、代金券和禮物將鼓勵活動并養成習慣。
             
            The brand's integrated marketing campaign aims to transform the passive media audience into participants, so that they interact with real-time screen. Through the activation of the large screen, people can use the smart phone to play games, pass pictures and participate in the test and vote. Reward people instant prizes, coupons, vouchers and gift will encourage activities and habits.
             
            為了營銷的技術
             
            Technology for marketing
             
            使用技術是沒有可持續的,僅僅因為它是當下熱門的并只能產生短期影響。其未來是運用最佳技術并確保其與整合營銷計劃同步。所有這些技術與品牌營銷戰略融合,將擁有一個真正持久的影響。
             
            The use of technology is not sustainable, just because it is the current hot and can only produce short-term impact. Its future is the use of the best technology and to ensure that its integration with the integrated marketing plan. All of these technologies and brand marketing strategy integration, will have a real lasting impact.
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